According to the agency, Moodley's 27-year working career has mainly been spent in the world of advertising, working at some of the largest agencies in South Africa.
Moodley has also been sitting on ABSA's marketing exco for five years as GM of integrated marketing at Absa Group looking after business banking, private banking and Islamic banking.
"Moodley's appointment makes sense for the agency at this time," says Xala. "Women represent one of the biggest consumer groups through their influence and buying power, and their impact on the economy is growing every year. We do not take representation for granted, and this is why it is important for us as an agency to lead with women brilliance at the heart of our agency group."
According to the agency, Moodley will lead Avatar's operations to increase efficiency and cohesion across all operating departments including:
- account management
- creative management
- strategy management
- technology management
- digital management
- social management
- traffic management, and
- project management.
The agency says that Moodley is a passionate, lively and curious being who is intentional and deliberate around the 'Lifting as I Rise' philosophy ensuring that her teams are thriving, growing and performing consistently well — while having huge amounts of fun along the way.
For more information, visit
www.avataragency.co.za. You can also follow the Avatar Agency Group on
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Instagram.