The duo says that a significant challenge facing business leaders is making business-impacting decisions from their marketing data.

The duo adds that leaders have the data, but they don't have the people and processes to extract value from their metrics. Trying to solve business problems with technology alone tends to result in wasted money and missed opportunities for growth.

This frustration was what led Thomson and Pursey to create Measurebyte. The aim is to get metrics that matter goes beyond just numbers, as they're an essential tool to allow your team to take ownership of the company’s growth, according to the duo.

"It's a simple equation. By improving your data quality and daily habits around data, you will better understand audience relevance, improve your creative excellence and know-how and where to distribute your message. This results in growth," says Thomson.

Thomson adds, "Yet so many companies are struggling to make business decisions based on their data. This is where Measurebyte steps in, providing detailed insights, which are not simply based on past performance but can drive the future growth of your company."

Leaders need their teams to deliver ROI

Measurebyte aims to build an understanding of the challenges business leaders face and a drive to provide a smart solution to these problems. It aims to offer more than a reporting system — its aim is to offer a mind shift towards harnessing data to drive company growth. It measures marketing's actual impact on business.

Pursey adds, "Meaurebyte's approach is essential for companies looking to show ROI from their marketing budget and build business growth from their data insights. Their work is creating digital transformation unlike what the industry has seen before, with technology and people working in tandem to create measurable results."

Pursey has years of experience working with corporates such as:
  • Ab InBev
  • Old Mutual
  • Publicis Groupe
  • Multichoice
  • Showmax
  • Nedbank
  • Ooba, and
  • Telesure.
Pursey also has a track record of:
  • creating best-in-class marketing analytics strategies
  • building high-performance data and analytics teams, and
  • building data products to enhance marketing measurement. 
His experience has been harnessed in a third-tiered solution that aligns data to what motivates decision-makers such as:
  • breaking down silos across paid owned and earned media, and
  • attributing marketing efforts and campaigns to business growth and ROI.
Measurebyte aims to offer simplified data that allows leadership teams to identify pain points, find solutions and make strategic and operational changes that positively impact the bottom line.

This formula helps businesses break down silos and motivates employees to work towards shared, measurable objectives.

One of the company's most innovative products is the visual analytics-based DecisionBoard built on a company's objectives and key results. Every action feeds into achieving these objectives and aligns with the roles and functions of each team member. 

Thomson concludes, "For clients to start ticking off specific business objectives, they need to look beyond the traditional insights generated by digital agencies and marketing teams. Clicks and impressions are just noise at a business objective level. They need specific action points that speak directly to their business objectives."

For more information, visit www.measurebyte.com.