"Trying to get the balance right between modern and contemporary was a challenge our design team embraced with much enthusiasm," says Jason Forbes, owner and founder of GBR.
The duo adds that several factors influence purchasing decisions and that when it comes to a time-honoured biscuit brand like Bakers biscuits, it's usually brand loyalty that plays a major part.
"GBR has worked with National Brands for 15 years and so we have shared the journey of product packaging innovation for a number of years," says Forbes.
"As with many FMCG brands, food photography is a key component of the packaging. With styling constantly changing, updating this is essential in creating a modern fresh pack," Forbes adds.
"We also brought out the variants — especially in the Salticrax and Kips ranges — by accentuating the different colours on each pack. By only slightly tweaking the brand's identity colours, we've managed to achieve longevity," Forbes concludes.
For more go to
www.gbr.co.za. You can also follow GBR on
Facebook or on
Instagram.