Sethna has more than 20 years of experience in the creative and marketing space. She comes to Ogilvy from Red Fuse Communications, which is also part of the WPP group.

"We are really excited to welcome Sethna as our new chief creative officer for Africa," says Ogilvy EMEA CCO Stephan Vogel. "She has led dozens of innovative, exciting campaigns, and has been recognised with a slew of industry-leading awards. We look forward to working with her, learning from her across clients and across our business."

The role of chief creative officer is a newly created position at Ogilvy Africa, says the agency, as it gears towards further strengthening its position in the region.

"Sethna's cross-functional experiences as a creative leader make her a rare breed of ambidextrous creative who's created successes playing at the intersections of marketing disciplines. She's a valuable addition to our leadership team as we continue building world-class solutions, which are made in Africa. [I am] delighted to welcome her as my creative partner in this journey," Says Vikas Mehta, Ogilvy Africa's CEO.

Sethna served as executive creative director at WPP / Red Fuse Communications where — among her other successes — she helped successfully relaunch the Palmolive brand to the Indian market.

After working as a filmmaker in the early part of her career, Sethna entered the marketing sphere, where she rose rapidly through the ranks at several leading agencies, including:
  • Lowe
  • JWT & Burnett, and
  • Saatchi & Saatchi.
Among the creative accolades she has received are:
  • Cannes
  • D&AD
  • the '#FemvertisingAwards'
  • Spikes
  • Kyoorius, and
  • the Effies.
She has also served on many industry awards juries and has been listed among the Women Who've Changed the Face of Media. She was named among India's 50 Most Influential Women two years in a row.

"I am thrilled to be embarking on this new challenge at Ogilvy Africa," concludes Sethna. "I am passionate about finding creative solutions to help clients achieve their strategic objectives. Being able to do that in a region as dynamic as Africa is a dream come true."

For more information, visit www.ogilvy.africa. You can also follow Ogilvy Africa on Facebook or on Twitter.