"It's almost crazy how unconventional it was for me to find Sive," says Jamie.
"She's such a cool human; the conversations I've had with her leave me with such a 'bomb-diggity' feeling that I want to be a better version of myself," adds Jamie.
"The final three were all wonderful humans and it was difficult having to break hearts. But I am very happy and content with my choice. Sive fits my ideal woman in that she is kind, smart, beautiful and funny," Jamie says.
At the end of the commercial, Jamie finds himself sitting on a bench waving to Sive, who runs over to share his Love Me Tender burger from Chicken Licken.
The integrated campaign ran for eight weeks and included:
- social media
- digital
- outdoor
- TV, and
- radio.
The public was able to vote for their best matches, as did Jamie.
Chicken Licken says that the campaign's success is thanks to:
- creative partner Joe Public
- production company Star Films director Tebza, and
- cast coordinator Mlindelwa Mahlangu.
"Everyone working on this campaign has been rooting for Jamie. We set out to find one guy love and we literally did it. It's an incredible feeling and we couldn't be happier for him," says Gareth O'Callagan, integrated creative director at Joe Public.
"It's rewarding to work on a campaign and see a result beyond just spreadsheets and numbers. Every campaign should be executed with as much love as this one," concludes O'Callagan.
Individuals who would like to watch the campaigns are encouraged to click through to view the
first part or the
second part.
For more information, visit
www.joepublic.co.za. You can also follow Joe Public United on
Facebook,
Twitter or on
Instagram.