The report says, "Let's stop talking about third-party cookies going away and the importance of first-party data because everyone gets it. Now is the time to get on with it, and to innovate beyond it."
As the data landscape shifts drastically, safeguarding consumer privacy remains a core responsibility for marketers, concludes Reuters Events.
Gain business-critical insights on how to:
- optimise first-party data to understand consumer sentiment
- deliver on consumer expectations surrounding trust by promoting consistent branding across all platforms
- boost brand loyalty through greater personalised interactions with existing customers, and
- elevate addressable content by contextualising each segment and re-targeting after engagement.
Individuals can download the report
here to access the key takeaways on trust and transparency such as:
- exclusive insights on building consumer communities
- insights on data transparency
- insight on customer loyalty, and
- insight into personalisation.
For more information, visit
www.reutersevents.com.