According to Emirates, Gerry the Goose is inviting customers to take a gander at the benefits and services of the world's largest international airline and choose to 'Fly Better'.

From September, the global ad campaign will be in full flight across the United States of America and Europe. The group says that this will be to remind customers that Emirates provides an 'impeckable' travel experience.

According to Emirates, to compliment the 'best-in sky' offering, it will also offer an on-ground experience — through a myriad of online and home check-in options, chauffeur-driven airport transfers and lounges.

The campaign storyline follows Gerry as he ruffles feathers by deciding to Fly Better aboard an Emirates Premium Economy cabin, while his migrating bird-brethren are in 'fowl humour' after a long and tiring flight by wing.

Gerry is spotted smugly bypassing his counterparts as they fly outside the plane window, while he indulges in a meal and reclines in his seat to enjoy 'The Goose, The Bad and The Ugly' movie on his entertainment screen.

"In terms of the qualities and profile we look for in our brand ambassadors — we are spreading our wings," says SVP of marketing and brand at Emirates Richard Billington.

Billington adds, "Gerry is a savvy traveller who knows what he wants and where he wants to go, but he's adamant he'll do it in style, with luxury and comfort as a priority. Having witnessed his seamless travel experience, we are confident that next time his friends will choose to 'Fly Better'."

Gerry's career began in Emirates Headquarters in Dubai, where the concept of his journey was ideated and began to take flight. Then onto to Untold Studios in London, where initial 3D models of geese were brought to life via Computer-Generated Imagery (CGI).

The CGI and filming process took 14 weeks and involved a team finessing every feather along with lighting and texture while ensuring carefully created movements brought the character to life, says the brand. This included time to animate Gerry's friends, a shoot in London to capture the nature scenes, and a shoot on board Emirates' aircraft in Dubai.

According to the group, relatively new to the acting scene, Gerry cites his career highlight so far as being featured in the Emirates TV ad campaign. The ad will run in 25 countries for one month, starting with the United States of America on Wednesday, 30 August followed by Europe.

Emirates adds that throughout filming, Gerry collaborated with British voiceover talent Michael Cronin to capture the dulcet tones of an experienced nature documentarist.

"Gerry's species heritage is Canada goose (Branta canadensis), large wild geese with black heads and necks, white cheeks, white under the chin, and a brown body. They are native to the arctic and temperate regions of North America and can bed found during migration across the Atlantic in northern Europe," says Emirates.

Gerry the Goose concludes that admires the acting work of Ryan Gosling, who he says 'gives him goosebumps.'

For more information, visit www.emirates.com. You can also follow Emirates on Facebook, Twitter or on Instagram.