Flume says that it is based in South Africa and has numerous international clients. It was specifically approached by IGP based on the agency's track record and its work with other clients in Switzerland.
According to Flume, IGP Pulvertechnik AG is an international manufacturer of high-quality, innovative and economic powder coatings for:
- architecture
- exterior and interior industry
- transportation, and
- heat-sensitive substrates.
Marcel Romer, head of sales promotion and communication for IGP, says that the company had identified the need for digital marketing, and Flume was the best fit for the job.
"When I met du Bruyn at an event in Switzerland, I was immediately intrigued and very impressed by the work that Flume was doing on the digital marketing front," Romer says.
Jacques du Bruyn, managing director of Flume, is looking forward to exploring the Swiss market with IGP and further expanding Flume's expertise internationally.
du Bruyn adds, "While the 'rules' for digital marketing are very much the same regardless of geography (the platforms are the same no matter where you are based in the world), the ability to understand the global market's behaviours, habits and interests — and to drive a strong digital strategy from those insights — requires a different application of research and lateral thinking."
"We're looking forward to this, and are also looking forward to the challenge of working with a B2B client in a European market," Du Bruyn says.
Flume concludes that it first opened its doors in 2013 as a social media agency and, over the years, has expanded its service offering and currently serves a multitude of clients from around the world and in various regions.
With a staff complement of just over 100, Flume continues to grow in:
- experience
- technical expertise, and
- capacity.
For more information, visit
www.flume.co.za. You can also follow Flume digital marketing on
Facebook,
Twitter or on
Instagram.