Launched on Monday, 12 September, the Takealot Heritage Day Design Challenge calls on South Africans to take a moment, reflect and visually re-imagine the Takealot box in a way that is inspired by their culture and colourful heritage.

Participants are tasked to redesign the Takealot box using the South African flag colours, drawing from their heritage for inspiration.

Entries need to be submitted by Sunday, 25 September via WhatsApp with multiple language options available, like:
  • isiXhosa
  • isiZulu
  • English
  • Afrikaans, and
  • Sotho.

The winning design will be chosen by a diverse group of judges and unveiled on Takealot's social media pages (Facebook, Twitter, Instagram and TikTok) at the end of the month.

The competition judging panel comprises five South Africans, each with their own unique heritage, including:
  • 2019 Miss Universe winner Zozibini Tunzi
  • musician and entertainer Emo Adams
  • award-winning musician Kwesta
  • Takealot Group CEO Mamongae Mahlare, and
  • takealot.com CEO Frederik Zietsman.

The winning entrant will win a massive R100 000 Takealot voucher for themselves and a R10 000 Takealot voucher to donate to a South African charity or local Heritage Site of their choice.

The winning design will also be printed on one million Takealot boxes that will be delivered around the country in December.

Takealot says that it is a home-grown South African business, which is aimed to help champion the digital economy and increase access to a best-in-class retail experience and products for over a decade.

"Takealot boxes have become iconic in South Africa and bring moments of delight to our shoppers across our country," says Julie-Anne Walsh, chief marketing officer at takealot.com.

"Takealot has launched this Heritage Day Design Challenge to give everyone a creative way to showcase what makes them quintessentially South African, and we can't wait to deliver the one million unique boxes to Takealot shoppers in December," adds Walsh.

Frederik Zietsman, chief executive officer of takealot.com, says, "Our colourful heritage is celebrated by all South Africans. It’s not just quantified by how much biltong we eat, or whether we brew our own umqombothi."

"For many, 'South Africanness' is defined by our roots, the languages we speak, where we live, the stories we tell, how we dress, the music and food we share. And a mixture of all those inherent traditions that have been passed down from one generation to the next. These come together to make our country and its people so completely unique," concludes Zietsman.

Participants are encouraged to enter via this WhatsApp link. Alternatively, they can send a message to this WhatsApp line: 079 820 6641.

For more information, visit www.takealot.com. You can also follow Takealot on Facebook, Twitter or on Instagram.