Colleen Duvenage, Castle Lite's brand director, says, "In a continuation of its long-running commitment to ensuring loads of enjoyment and memorable experiences for its consumers, Castle Lite's new campaign 'Lite'n Up' comes at an opportune time."

"We realise that the world is a very heavy place and that there are a lot of burdens that are placed on us as South Africans. 'Lite'n Up' is all about celebrating the other side of life, the 'lite'r' side," adds Duvenage.

Duvenage says, "As a nation, we know how to pry humour from the gloomiest of situations. It's that optimism, resilience and shared enjoyment of Mzansi that 'Lite'n Up' celebrates."

According to the brand, Watts leads a brilliantly curated and 'LITE'-hearted commercial with Ogilvy South Africa. The campaign was directed by Anton Visser of Patriot Films and is set to send a ripple of laughter across the country.

The brand says that individuals will get to experience a never been seen before side of infamous news Anchor of Carte Blanche fame, Watts as he shows us his 'lite'r' side, dancing along to Usher's Yeah. The iconic long-serving host of Carte Blanche will be loosening his tie and leading the charge as Castle Lite encourages South Africans to 'Lite'n up'.

Duvenage adds, "Unexpected maybe, humorous and witty for sure and defiantly relatable among our consumers. From Sandton to Umlazi and everywhere between, all of Mzansi knows Watts, and the heavy stories he delivers every Sunday evening, literally putting the blues into Sunday Blues."


"With the intro track the weekend vibe ends and the serious week ahead begins, by extension, Watts is known as one of the most serious characters around. Who better to flip the script and show us all how to set our lite side free?" says Duvenage.

Duvenage adds, "Watts is a great person to launch this message with, he represents the duality that exists within our consumers. Even the most serious have a lite side, it sometimes just needs to be unlocked."

"This commercial is a humorous look at what it's like to be recognised in our community. But, it also transported me to a new world. I never thought I would be dancing to hip hop at my age. It's a reflection on a serious world and also when it's time to 'lite'n up'. Enjoy it," says Watts.

"'Lite'n Up' is a reminder to embrace your 'lite'r' side in all the small, surprising and wonderful ways that show up every day. It doesn't take away from what is happening in the world, but it reminds us that we can take time to enjoy ourselves and live with optimism and positivity. There has never been a better time to kick back, grab an extra cold one and enjoy the 'lite'r' side of life," concludes Duvenage.

For more information, visit www.castlelite.co.za. You can also follow Castle Lite on Facebook, Twitter or on Instagram.