Primedia Outdoor says that it was first to market with its 4.5 x 18.0-metre Freeway Digital Network offering in 2014 and has now added a ninth, large format digital billboard, which has been strategically placed along the N1 Ben Schoeman freeway in Gauteng.
This high-definition LED captures an audience travelling North from Joburg to Pretoria. It has an audience impression delivery of 9 828 682 over a typical four-week period (ROAD 17 / 18 / 19).
The newly extended Freeway Digital Network, measuring a total of 729 square meters across major highways in Gauteng and KwaZulu-Natal, is the biggest freeway LED holding in South Africa.
Furthermore, the Urban Digital Network (which is located on main arterials in the central hubs of Johannesburg, Pretoria, Cape Town, KwaZulu-Natal and East London) now offers brand exposure across 466 square meters of digital displays with the addition of two new urban LED billboards.
The network sees the expansion into KwaZulu-Natal with a new 3.0 x 6.0-meter LED that is located in Stanford Hill Durban Central and delivering on audience impressions of 1 310 421 over a typical four-week period (ROAD 17 / 18 / 19).
There is also a new LED in Gauteng measuring at 4.0 x 8.0-meters that is strategically placed in the heart of Sandton. It targets consumers travelling along Grayston towards Sandton Drive from Rivonia Drive and is delivering audience impressions of 857 632 over a typical four-week period (ROAD 17 / 18 / 19).
"We are ecstatic to add three more LEDs to our existing network, as Primedia Outdoor prides itself as the leader in digital advertising solutions, offering advertisers the opportunity of audience attention at high dwell areas, scaled reach and effective brand exposure in the right locations," concludes Peter Lindstrom, sales executive at Primedia Outdoor.
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