We know that now, more than ever before, brands are geared towards marketing to the Gen Z group.
This is because their spending power has increased
significantly and they now make up more than 26% of the population.
What does this tell you? Well, if you are not sure yet as to what we are hinting at, it's simply this: To
not have a marketing strategy to garner this target audience is a very
risky move for any brand out there.
Now, we can point you in the direction of another article of ours, in which we give you the
411 on this particular generation, but we firmly believe that there's a bit more to it than this.
And when it comes to this digitally savvy generation, which is also politically motivated, your marketing strategy planning may seem a bit daunting.
This is why media update's Robyn du Preez decided to go a step further and give you four simplified tips to help you get started:
Are any of our readers out there pros at marketing to this particular generation? Let us in on your unique approaches in the comments!
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Okay, so, we know that there's a lot more to be brought up on this topic … Why not check out more on the points in our longer article, Marketers, here are four tips for reaching Gen Zers in 2022?
*Image courtesy of Canva