Content marketing is a beneficial type of marketing where you
use content to reach your desired audience.
media update's Robyn du Preez mentions five such benefits that come with this approach to marketing:
1. There are multiple channels to distribute content
The beauty of content is that there are so many platforms where you can distribute it. Formats include (but are not limited to) emails, social media posts, blog posts and newsletters.
2. It has the online advantage of SEO
Online platforms use keywords to present content to audiences searching for particular topics. Having
SEO-friendly content increases the likelihood of your work reaching
more of the
right people.
3. Humans are storytellers to begin with
People remember brands that
make them feel something. Storytelling is a good way to evoke human emotion from your audience, making them relate to your brand.
4. You keep engaged audiences coming back for more
With the previous point in mind, if your audience likes what you’re telling them, they will
come back for more.
5. Content can be measured to prove its return on investment (ROI)
The metrics available to measure content provide insight into how a company’s content is
performing and what can be done to improve its results.
How else can you see content marketing benefiting your marketing efforts? Let us know in the comments section below.
*Image courtesy of Canva