HUAWEI Ads says that it has grown into a vibrant marketplace with four billion daily ad requests and integrated over 360 000 global publishers.

The brand adds that it is proud of how the platform has grown and evolved to serve customers beyond HUAWEI devices.

HUAWEI says, "We feel now is the right time to reflect the ecosystem's growth and begin a new era as Petal Ads. We want to thank all our partners for their valuable support and look forward to growing the platform together in 2023."

Petal Ads: building a platform for growth and sustainability

Innovation is part of the DNA of all Petal products, according to the brand. Over the last few years, services such as Petal Search, Petal Maps and Petal Clip have brought more choice and open capabilities to the European market.

HUAWEI says that it will be taking all of those technological advances in AI-powered mobile search, location-based services and creative editing tools further to power the growth of the Petal Ads platform.

"While 'Petal' can be seen as a strong symbol of growth, it is also a symbol of rejuvenation," adds HUAWEI. "We are committed to leading the way in sustainability in digital advertising. By leveraging our learnings in all-scenario products and experiences, we hope to work alongside our partners to build an ecosystem where revenue growth and sustainability go hand in hand."

2023 will see a new era for Petal Ads

According to the brand, today we are surrounded by change. Consumers are shifting the way they search for information online, with mobile virtual assistants playing an increasingly important role in how people and businesses connect.

Advances in big data, AR and machine learning are giving advertisers powerful tools to engage their audiences across devices. The brand says that through all this innovation and change, protecting the safety and security of our customers and partners remains our top priority.

"Like the petals of a flower, it is only when all sides of the advertising ecosystem come together in perfect harmony, that something special emerges," says HUAWEI.

HUAWEI adds, "Our mission for Petal Ads, is to be a connector in a sea of possibility. By working together with media partners, publishers, advertisers, MMPs and industry bodies, we will continue to bring innovative ad experiences to all smart device users around the world.

Petal Ads is built on three core principles:
  1. Trust — Build quality ad experiences using first-party data to deliver better experiences for customers and efficient results for partners.
  2. Innovation — Create innovative ad experiences by combining our hardware capabilities with our strengths in AI and cloud technology.
  3. Growth — Help partners to grow with monetisation opportunities for publishers and sustainable advertising solutions for businesses

ChicPoint and Petal Ads partnership

ChicPoint's partnership with Petal Ads boosts its monthly revenue by 40%. Petal Ads — an advertising marketplace — aims to continue in being a driving force in the e-commerce world, by proving its capabilities to support online apps and help them achieve their marketing campaign objectives.

Since the beginning of 2022, Petal Ads has supported ChicPoint to launch a campaign across the Gulf region (Saudi Arabia, United Arab Emirates and Kuwait) utilising a suite of promotional features on AppGallery, including:
  • feature cards
  • top banner cards, and
  • rankings. 

Through the collaboration, ChicPoint has amplified organic downloads, boosting its monthly revenue by 40%, and reduced the app activation cost to less than USD$1.

For more information, visit ads.huawei.com.