The rankings measure the most innovative brands, agencies and practitioners in the brand communication space. It aims to provide a clear picture of those that deliver creative innovation over a sustained period. 

"We are thrilled to see our hard work and dedication being acknowledged by one of our industry's leading rankings," says Joey Khuvutlu, managing director of FCB Africa.

Khuvutlu adds, "Our team strives to deliver timeless and timely brand communication solutions that people love, and these rankings are a testament to our commitment to creative and strategic excellence."

The agency also ranked third in the Design category and seventh in the Digital Agency Production Company category for its in-house content production unit Fuel content. 

The Loeries official rankings continued to recognise the agency's leadership team, with Khuvutlu ranking fourth in the MD category. Tseliso Rangaka ranked fifth in the Chief Creative Officer category and Jonathan Wolberg came in sixth in the Creative Director category. 

Rangaka concludes, "Creativity is at the heart of everything we do, and it is an honour to be regarded as one of the top creative leaders in the region. This acknowledgement inspires the group to continue pushing boundaries by creating meaningful experiences for our clients and their audiences."

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