Being an influencer sounds like the most
idyllic job in the world, and using influencers to
promote and
market your brand is increasing in
popularity in the marketing industry.
This marketing strategy seems simple enough, but there are some hoops you need to jump through in order to avoid some
next-level drama and
backlash!One of these
fiery hoops is the need for
influencer advertising disclosure.
Basically, whenever an influencer is
posting something — a video, Facebook post, or Instagram post, for example — as part of a
paid partnership or as part of a
contract, they need to let their viewers and followers know that
the post is an ad or sponsored. However, they are not doing it out of the goodness of their hearts.
Instead, they post out of contractual obligation and a distaste for legal repercussions.
Alrika Möller from media update offers a comprehensive guide to help you navigate the disclosure minefield here:
Influencers have become extremely popular marketing tools. Do you agree? What are your thoughts about this kind of new-age marketing?
*Image courtesy of Canva
**Information sourced from Marketing Mag, Truth In Advertising and Modash