Chicken Licken says that it is one of South Africa's most loved fast-food brands with a market that eagerly anticipates its next campaign.
"Chicken Licken's EasyBucks meals are, very clearly, their value offering. In a somewhat different direction to some of our more well-known films, we wanted to focus on, and call out, the price point throughout, making it impossible to ignore just how unbelievable the price of these meals is," says Amber Mackeurtan, creative business director at Joe Public.
"Given the preposterous situations in each of the films and the collaborative production process, it allowed for the detail and craft in the final pieces. For just 30 bucks, who knows what next you will be seeing on your screen," concludes Mackeurtan.
The campaign will be unveiled across multiple platforms in the following weeks, taking on a staggered approach to launching the films.
For more information, visit
www.chickenlicken.co.za. You can also follow Chicken Licken on
Facebook or on
Twitter.