Royco South Africa is owned by Mars, a global player in Petcare, Confectionary and Food. The organisation says that it believes that the world we want tomorrow starts with how we do business today.

"Another opportunity to pitch on the digital portfolio at Mars was a great confidence boost for us," says Christopher James, founder and managing director of Uncle.Snitch.

2023's win includes the digital management of several high equity FMCG brands, including:
  • Orbit
  • M&Ms
  • Snickers
  • Whiskas, and
  • Pedigree.

James adds, "I believe the win is indicative of our ability as an agency to assemble top-notch multidisciplinary specialists around key business challenges to always go the extra mile."

According to the agency, over the 2022 summer period, Uncle.Snitch reimagined the way in which Royco reached their customers at home, via innovative frozen meal solutions that were geared to make dinnertime less of a fuss and even more delicious.

With a bespoke product developed specifically for the 'Fill the Summer Air' promotion, Uncle.Snitch says that it brought Royco's range of Dry Marinades, Potato Bake Mixes and Sauces to life by showcasing their perfect fit, when it comes to making summertime meals more memorable.

"Our goal for 2023 and beyond is to continue to build and grow Mars SSA's digital impact," adds Andrea Wright, marketing director at Mars SSA.

Wright says, "We want to keep up our purpose-driving journey and aim to continue to break new ground with Uncle.Snitch, not only inspiring our consumers but also creating unmatched awareness for our family of brands in the digital arena."

"At Uncle.Snitch," James concludes, "we believe that the key to successfully accelerating Mars' outputs lies in adopting a lean startup mindset, as well as a 'quick to market' strategy, underpinned by data-led insights which drive consumer behaviours."

For more information, visit www.unclesnitch.com. You can also follow Uncle.Snitch on Facebook.