In recent years, the worlds of advertising, branding and entertainment have collided in exciting new ways with the rise of influencer marketing and the growing importance of cultural trends, says dentsu.
Dentsu adds that it has been working closely with musicians and influencers to create campaigns that tap into the latest trends and capture the attention of consumers. This is by combining music and advertising in creative ways, which is helping brands to stand out in a crowded market and reach new audiences.
Another key area that the brand focuses on has seen some success is influencer marketing, according to the brand. As social media platforms like Instagram and TikTok have exploded in popularity, influencers have become an increasingly important part of the marketing landscape.
Dentsu says that it is working with top influencers across Africa to create engaging content that resonates with its followers. This is by leveraging the power of influencers is helping brands to reach new audiences and build strong connections with consumers.
Overall, the intersection of culture, advertising, branding, entertainment and influencers is a fascinating and rapidly evolving space, concludes dentsu.
Dawn Rowlands, CEO of dentsu Africa connected with Joel Rao, managing director and partner of dentsu Kenya to find out more about this space. Individuals can listen to the conversation
here.
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