This follows the successful global launch of the 'Home of Classics' campaign, which showcases the three biggest silhouettes from adidas Originals — featuring international skater Lil Dre and local talents such as Dee Koala and Broke Boys.

The local campaign features Pretoria-born artist President ya Straata, commonly known as Focalistic. It also features supermodel and fashion darling Ponahalo Mojapelo and football culture specialist 'kasiflavour' Kabelo Kungwane.

'Home of Classics' showcases how the boundaries of creativity are pushed further when communities come together. adidas has made avaialable 15-second campaign films for each franchise:
The campaign aims to pay homage to three of the iconic adidas footwear styles within a South African context, paying homage to the subcultures it represents and its role in street culture.

Focalistic says, "Community is a big part of who I am, whether influencing the beat or even telling my own story. We started this thing of rapping in our local language known as 'Spitori' with a small community of people who only understood the language."

"Now the language is gradually getting recognition both nationally and internationally; but to this day, my community members are my biggest supporters — whenever I drop new music, they are the first ones who create hype around it. I value and love my community the same way they love me," adds Focalistic.

2022 Feather Awards nominee Ponahalo says, "For me, this campaign showcases that your dreams as an individual are valid, and you can achieve anything if you put in the work. It means pushing boundaries and dreaming further than what you know and being enthusiastic about your dreams."

"We share ideas, football and food. We inspire, educate and enlighten each other within our community," concludes Kabelo as he talks about the people who have inspired his passion in the football space.

The campaign launched globally on Monday, 3 April and is available online and adidas stores. 

For more information, visit www.adidas.co.za. You can also follow adidas South Africa on Facebook or on Instagram.