The
MET Gala is a fundraising event for the Metropolitan Museum of Art's Costume Institute. Though not a marketing event, marketers can still learn from it.
Read on as media update's Saads Abrahams gives you the insider scoop.
Visual storytelling
Each year, guests receive an invitation with the theme and the public is on the edge of their seat
waiting to find out who wore what and the stories behind it all.
Marketers too should tell a
compelling story through visuals in marketing campaigns.
Exclusivity
The
MET Gala is an invitation-
only event. There are tickets for sale, but you'll be on a waiting list. There is a strict no-cellphone policy, and this is one of the reasons why people are obsessed with this event.
This is something marketers should look into: Creating exclusive events or limited edition products
create a buzz and excitement in the public.
Brand partnerships
At the gala, we often see brands and designers partnering up with celebrities to create a one-of-a-kind look. This then creates a buzz around the attendee
as well as the designer.
Start partnering up with others to create a
collaborative marketing campaign — it will end up benefiting all parties involved.
What else do you think marketers could learn from the
MET Gala? Let us know in the comments section below.
*Image courtesy of Canva