In 2022, Smollan invested in eComplete, a market leader in e-commerce solutions in South Africa.

This was along with a second investment in the digital commerce arena partnering with machete.systems, a full-service Amazon Agency hailing out of Australia and a specialist in managing brands on Amazon.

Mike Smollan, chief growth and innovation officer at Smollan, says, "This is an exciting time as we partner with Híbrido that in a relatively short nine-year period has become a leading tech, performance and design solutions provider and whom we warmly welcome onboard."

"It's our strategic intention to invest in businesses and founders that are leaders in their fields, such as Híbrido, as we believe in exponential opportunity that also allows us to scale our network and reputation. Cross-pollinating capabilities, expertise and thought leadership to provide world-class solutions to ultimately help brands adapt quickly to new consumer demands and behaviours," adds Smollan.

Founded almost 10 years ago, Híbrido has grown to a team of more than 80 professionals focused on digital commerce, specialising in implementing cutting-edge digital commerce technologies such as Adobe Commerce and Vtex.

In addition to its expertise in technology, it also offers a range of services in performance and consulting, including:
  • UX design
  • growth strategies
  • paid media management
  • digital strategy
  • CRM
  • SEO, and
  • Digital trade marketing.

In doing so, it has partnered with more than 500 companies to achieve better results, scale and profitability through online channels and strategies such as B2B, B2C and marketplaces.

Híbrido has also been awarded a Great Place to Work for three consecutive years and is a robust Google Premier Partner and Meta Business Partner.

"When we look at our growth strategy, we know that being part of a global group and a consolidated global structure becomes fundamental. We are delighted to be part of the Smollan Group, a company that shares our passion for delivering innovative and effective solutions that help businesses grow, while we find in Smollan a strong alignment in culture and values," says Nícolas Tamanini Marchewsky, co-founder and CCO of Híbrido.

Smollan has been operating in Brazil for 10 years through its local business, Smollan iTrade, which will add its layer of data from the offline point of sales to offer brands a truly data-driven service.

"We have always relied on data to seek success in the actions we develop in trade marketing. Now, with this increased online presence, we will be able to effectively track the shopper both in the physical and digital worlds. It truly compliments our portfolio, as we will promote new measurement KPIs with the potential to further improve our clients' sales," says Stenio Souza, CEO of Smollan iTrade.

With the combined wealth of global e-commerce and retail experience between Smollan and Híbrido, the duo says that their partnership is set to drive online marketplace success for retailers and brands.

"I'm thrilled, through this Smollan partnership, to be part of global best practices and connect with best-in-class solutions. To become a one-stop-shop and partner in digital commerce, sharing a high-performance team to increase results in competitive markets," concludes Rhuan Willrich, co-founder and CEO of Híbrido.

For more information, visit www.smollan.com. You can also follow Smollan on Instagram.