Andrew Berry, managing director of The Bread, says, "Winning the Reebok account is a huge milestone in The Bread's journey as an agency. We have developed and fine-tuned our service offering over the years and are better suited, now more than ever, to be the lead agency for an incredible brand such as Reebok."

"Having a sportswear-focussed brand in our portfolio has always been an aspiration, and we are excited to take Reebok to the top," adds Berry.

The scope of work awarded to The Bread includes:
  • strategy development
  • PR & influencer marketing
  • event planning and activations
  • social media
  • design and creative
  • OOH, and
  • content production.

Reebok South Africa's marketing manager Steve Young says that the brand's ambitions are under the new global management of Authentic Brands Group and the sub-Saharan operating partner Bounty Apparel.

"We are the irreverent sport culture brand, steeped in heritage, with deep roots in South Africa. We're on a mission to reignite our trajectory and once again excite our customers by bringing them more of the products they love. Our efforts are in pursuit of Reebok's purpose: to get more people to express themselves through movement," adds Young.

The brand says that after the pitch process, it became evident that The Bread not only shared Reebok's vision but also aligned naturally with the brand's irreverent attitude.

Young concludes, "We're very excited about our future and believe that The Bread will make a significant contribution to Reebok's legacy, as we positively impact the lives of our customers and our economy and advance our industry."

For more information, visit www.thebread.co.za. You can also follow The Bread on Facebook or on Instagram.