Accenture Song says that this win holds notable significance. It marks the first piece of business for the newly positioned tech-powered creative group, firmly establishing its credentials as a new breed of agency with a truly end-to-end offering.
Accenture Song adds that leveraging its full range of capabilities and expertise, it will be responsible for the entire digital and direct marketing mandate, including:
- strategy
- communication
- digital design, and
- customer value management.
Accenture Song says that it is applying a holistic approach to enable Telkom to deliver a customer experience that drives relevant engagement and meaningful impact across all touchpoints.
Gugu Mthembu, chief marketing officer at Telkom, says, "We are on a digital transformation journey that will transform Telkom into a digital-first business, and we need a lead digital agency that can help us drive this agenda. Accenture Song proved an unmatched ability to blend creativity with data and technology."
Accenture Song says that the account is an "incredible win".
It's Africa Lead Haydn Townsend concludes, "We're thrilled to partner with Telkom to help unlock their next chapter of growth."
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