Club Med says that since its inception in 1950, it has been pioneering the concept of all-inclusive holidays and redefining the experience for generations.

Club Med has more than 70 resorts across 32 countries, offering luxury getaways and an escape to destinations worldwide.

Club Med says that its new brand identity is rooted in its heritage yet propelled by modern sensibilities. It is also a testament to its dedication to crafting unforgettable holidays. The new identity aims to show an air of sophistication while retaining the essence of Club Med's offerings:
  • simplicity
  • fun
  • indulgence
  • nature, and
  • freedom.

Club Med adds that the renewed approach underscores its premium status, inviting travellers to experience the world in all-inclusive luxury.

"In a world where travel has become more than just a destination, Club Med's 'That's l'Esprit Libre' campaign encourages travellers to embrace the spirit of escapism. It's an innovative approach that will immerse one in a world of joy, relaxation and the pursuit of what truly matters," says Laura Hendel, marketing manager for Club Med Southern Africa.

According to Club Med, the campaign takes a unique story-led approach, blending playful wording and a stylish tone to convey a lighthearted and emotive message. It reflects Club Med's solid heritage, French expertise and international standing while also addressing the evolving needs of modern holidaymakers.

The campaign aims to emphasise the importance of:
  • wellness
  • relaxation
  • responsible tourism, and
  • meaningful personal interactions.

This is all without compromising the hassle-free holiday experience. It's about shedding the burdens of daily life, disconnecting from the superficial layers of modern existence and rediscovering the joy of being present. This authentic representation aims to engage viewers with narratives that stir emotions, allowing them to envision themselves within these experiences instantly, according to Club Med.

Club Med concludes that as it positions itself as the ultimate all-inclusive one-stop shop for those seeking premium experiences and mindful hospitality, the campaign's visuals encapsulate genuine, spontaneous and heart-warming moments of life. 

For more information, visit www.clubmed.co.za. You can also follow Club Med on Facebook, X or on Instagram.