According to Airport Ads, the large-format Atrium screens are unique and impactful advertising platforms that connect with audiences in the International Arrivals area.
The installation of four large digital screens — each measuring an impressive 40 square metres — ensures that brands can seize the attention of travellers and visitors to the airport from the moment they step into the Atrium, adds Airport Ads.
"The Atrium offers brands the space to dominate. With synchronised advertising and 3D capabilities, this large format, multi-screen platform ensures that brands take over the Atrium on screens equivalent to two stories in height," says Airport Ads.
"Brands are therefore ideally positioned to seize the opportunity and convey their advertising messages in an innovative and creative way in one of the busiest transit hubs in Africa. This guarantees maximum exposure for brands that harness the screens' displays for their campaigns," adds Airport Ads.
Location matters
The Atrium — a site unique to OR Tambo International Airport — is the most central point at the airport. It serves over 21 million passengers annually and is the ideal platform for large-format digital advertising to reach a positive, engaged audience with impactful creative executions, engaging messaging and disruptive visuals, the media owner adds.
"It is in this space where, among others, South Africa's global heroes and heroines are met and welcomed back following international success. The screens are also visible to passengers making their way to international departures and the Gautrain, where dwell times tend to be longer than in any other space in the airport," says Airport Ads.
Fuelling innovation
The solution is the first of its kind in South Africa and allows brands to dominate the airport's highest-traffic space with bold creative executions, providing unmissable exposure to millions of travellers from all corners of the globe, according to the media owner.
Mzi Deliwe, deputy CEO at Provantage and head of Airport Ads, says, "The Atrium offers brands an unparalleled canvas for creativity, enabling them to make a lasting impact on a higher-income target audience in a high-traffic and high-dwell time environment."
"By dominating the Atrium with their messages, brands can connect with travellers from across the globe and create an indelible impression on their journey through OR Tambo International and beyond," adds Deliwe.
The Atrium is an addition to our impactful airport digital offering, which also includes the large format Visionet™ network and Airport TV
® platforms, and we will continue to provide highly desirable site access and advertising solutions within the airport environment," Deliwe concludes.
For more information, visit
www.airport-ads.com.