Kellogg's
® says its legacy in South Africa began in 1923 when the company introduced iconic cereal brands to breakfast tables.
In 1948, the company opened its cereal manufacturing facility in Springs, Gauteng.
To mark this occasion, the company has launched a limited edition Kellogg's
® Corn Flakes 1kg box that features a unique design created by illustrator Lazi Mathebula.
"We all have a special place in our hearts for Kellogg's
® and memories of the first bowl of our favourite cereal. This limited edition pack is our unique way to invite South Africa to participate in the celebration," says Zandile Mposelwa, corporate affairs director at Kellogg's
®.
The company employs 358 employees in its South Africa operation. The brand says that it is well on its way to reaching its 50:50 by 2025 gender equity ambition, as 44% of its executive directors are females, and 55% of its senior management are female.
"Kellogg's
® commitment to South Africa goes beyond the breakfast table. Our founder W.K. Kellogg believed that part of running a good business was doing good for society. In South Africa, since launching the Better Days Promise
® in 2014, the company has donated over 51 million meals to communities in need. Over 34 000 children get breakfast from Kellogg's
® every school day to alleviate hunger," concludes Mposelwa.
For more information, visit
www.kelloggcompany.com. You can also follow Kellogg's on
Facebook or on
X.