The agency says that Ngubane, a visionary creative strategist with a track record in the advertising and marketing industry, has been a pivotal figure at Avatar for over a decade.

As chief creative officer, he played a vital role in shaping the agency's creative direction and has been instrumental in delivering innovative solutions for clients across various industries in multiple markets.

This incuded Tecno's global brand agency, which saw the group roll out its 'Stop at Nothing' campaign in several countries in:
  • South America
  • Africa
  • Central Europe, and
  • Asia.

In his new role as chief growth officer, Ngubane will leverage his extensive experience and expertise to manage and coordinate growth amongst the growing group of agencies within M+N. He will drive Avatar's expansion efforts in both the African and international markets.

With a deep understanding of the unique challenges and opportunities in these regions, Veli is well-positioned to spearhead the company's global growth strategy and further cement Avatar's presence on the international stage, according to the agency.

"I'm excited to take on this new role and lead Avatar's growth initiatives into new territories," says Ngubane. "We have a talented team and a passion for creativity that knows no bounds. I look forward to leveraging our collective strengths to deliver exceptional results for our clients and propel Avatar in realising its mission: to be respected globally and preferred locally in the markets we operate in."

Philip Ireland, an international award-winning creative known for his creative prowess and entrepreneurial spirit, will step into the role of chief creative officer for the group. Ireland brings a wealth of experience and a proven track record of producing award-winning campaigns that resonate with audiences globally.

Ireland will be responsible for setting the creative vision and direction for the group, ensuring that it continues to deliver innovative and impactful solutions to clients. His appointment reflects Avatar's commitment to pushing creative boundaries and maintaining its position as a frontrunner in the industry, says the agency.

"I'm honoured to be entrusted with the role of chief creative officer at Avatar as I know I am coming into something special," says Ireland. "M+N, and Avatar in particular, has a rich history of creative excellence and I'm eager to build on that legacy by leading, building and nurturing creative talents to even greater heights. Together, we will continue to innovate and deliver outstanding creative work that moves people."

M+N chairperson Zibusiso Mkhwanazi concludes, "These leadership changes represent an exciting chapter in our journey. Ireland's creative brilliance and entrepreneurial mindset make him the perfect choice to lead our creative team into the future. At the same time, as a co-founder, Ngubane has been instrumental in shaping our creative vision, and I have no doubt that he will excel in his new role."

New MD appointment at Avatar

Lynda Fiebiger, an addition to Avatar, joins forces with Mzamo Xala, Avatar's GCEO, as the newly appointed managing director tasked with fortifying the agency's Johannesburg office. Formerly, she held a leadership role at FoxP2 (now Dentsu Creative South Africa) as managing director.

With a wealth of industry experience, she has left an indelible mark at some of South Africa's most esteemed creative agencies, fostering invaluable client relationships across diverse sectors, according to the agency.

The group is poised to embark on this new chapter with enthusiasm, innovation and a commitment to delivering unparalleled value to its clients. The company remains steadfast in its mission to reimagine growth for its clients and transform businesses through creative excellence.

For more information, visit www.avataragency.co.za. You can also follow Avatar Media Agency on Facebook, X or on Instagram.