Every marketer has found themselves
at war with another brand at least once in their career.
Whether it is an
actual marketing war or just a
rivalry you cherish, there is a chance that you have tried some
different tactics to give your side an edge and advance in the
brand war.
Guerilla marketing and
ambush marketing are often used as part of a
battle strategy, but a lot of people confuse the two.
That is where we come in. At ease! media update's Alrika Möller lays out the differences between these two strategies below:
What are your favourite examples of guerilla or ambush marketing? Let us know in the comments section below.
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*Image courtesy of Canva **Sources used include Forbes, Wall Street Mojo and Back 2 Marketing School