The report is part of IAB South Africa's aim to empower the digital media and marketing industries with valuable industry insights that align business and industry growth strategies to enable growth for the sector's people, brands, agencies, platforms and publishers.

This is conducted in partnership with PwC, which coordinates similar studies in other territories. The main objective of the report is to effectively quantify the size of domestic media revenues on the Internet, including mobile. 

Now in its 11th iteration, the report includes input and insights from various stakeholders within the sector and is driven by Paula Hulley, IAB South Africa advertising revenue report lead and managing director at Digitas Liquorice.

This is part of IAB's newly merged Research and Measurement Council. The council is chaired by iProspect managing director Clare Trafankowska.
 
For in-depth data, the 2022 IAB South Africa Internet Advertising Revenue Report, conducted by PwC (Online AdSpend Report), is available to IAB South Africa members on the IAB portal. 

Participants of the 2022 report can access the report by contacting debbie@iabsa.net. 

For more information, visit www.iabsa.net. and www.pxc.co.za.