The sales cooperation will be in effect as of Monday, 25 September.

In South Africa, Ad Dynamo by Aleph's global advertising expertise and dedicated local media representation teams combine to deliver brand and performance-based advertising solutions.

As part of the new sales agreement, Ad Dynamo by Aleph will enable medium-sized enterprises in South Africa to authentically engage their consumers while delivering on TikTok's mission to inspire creativity and bring joy.

"Medium-sized enterprises play a key role in growing South Africa's economy. At Ad Dynamo by Aleph, we are very happy to support, educate and grow enterprises and entrepreneurs through TikTok's innovative advertising solutions," says Stephen Newton, managing director of Aleph in sub-Saharan Africa.

"Thanks to our global cross-border payment and credit underwriting unit Aleph Payments, we enable businesses to grow across Africa and remove complexities in financial transactions," adds Newton. 

"Businesses are a critical part of communities — on TikTok and around the globe. Using TikTok's creative solutions, businesses are able to take new creative approaches to their marketing strategies, expand their audience and achieve business goals," says Jochen Bischoff, head of global business solutions in Africa at TikTok.

"We're confident that together with Aleph, we can enable medium-sized enterprises in their growth objectives," concludes Bischoff. 

For more information, visit www.addynamo.com. You can also follow Ad Dynamo on Facebook or on X.