As the highest accolade in the industry across the Africa and Middle East region, the Loeries not only celebrates deserving work; it also promotes and supports creativity by assisting marketers, agencies and consumers to appreciate the value of ideas and fresh thinking.

As such, the Loeries Creative Week is the largest gathering of its kind in the region, bringing together the very best in the industry for a festival of networking, celebration and recognition of great work, says the awards.

Bernice Puleng Mosala, copywriter at Joe Public United, was named the Young Creative 2023. The Marketing Leader and Innovation Award was awarded to Khaled AlShehhi, the executive director of marketing and communication from the UAE Government Media Office.

"It has been a long process of judging with the fantastic jury presidents from around the world. I am excited to see that we can now release the winners list, as the industry has been waiting for this," says Loeries CEO Preetesh Sewraj. 

"It makes a difference to the creative teams who have consistently put in work. This goes a long way in pushing creative excellence. Now we can start the process of celebrating some of the best work across Africa and the Middle East," adds Sewraj.

The awards say that in 2023, over 2 100 entries were received, with 18% of entries from outside South Africa. Overall, 619 brands were represented by 219 agencies from 18 countries across Africa and the Middle East.

The awards were judged by over 170 judges and regional industry leaders, including:
  • Brad Reilly, CCO at McCann Enterprise in the United Kingdom
  • Geet Rathi, creative director VP at Area 23, Atlanta in the United States
  • Marco Venturelli, CEO and CCO at Publicis Conseil and CCO Publicis in France
  • Paul Chan, CCO at Cheil in Hong Kong, and
  • Shannon Washington, United States CCO at R/GA in New York. 

A total of 231 Loeries were awarded across 17 professional categories, including:
  • eight Grand Prix
  • 27 Golds
  • 48 Silvers
  • 94 Bronzes
  • 18 Craft Golds, and
  • 36 Craft Certificates.

All Grand Prix Awards were announced on Friday, 6 October. Individuals are encouraged to view the winners here. 

For more information, visit www.loeries.com. You can also follow the Loeries on Facebook, X or on Instagram.