The awards recognise agencies and individuals not just for their creative and marketing abilities but for their business excellence.
The 2023 theme was 'The alchemy of AI, data and DNA' — with Joe Public proving that creative talent in the industry is very much needed and that transformation is happening at our fingertips, according to the agency.
The
Adfocus judges say that "Joe Public stood out for its continued creative success, its growth on the back of the Nedbank digital account win and for its strong transformation story."
"We believe that creativity thrives on unexpected relationships between diverse ideas, people and points of view; so in this regard, we are equally proud to have been awarded the
Transformation Award, as we are for being recognised as
Large Agency of the Year and
Overall Agency of the Year," says Khuthala Gala Holten, co-managing director at Joe Public.
Holten adds, "We see diversity as the cornerstone of creativity and a critical ingredient in delivering on our purpose of serving the growth of our people, our clients and our country, through the power of creativity."
"We congratulate all the other winners for the incredible achievements showcased at this year's awards. As we look forward, we are excited about building on the strong platform we have created and to the continued growth of our people and our clients," concludes Holten.
For more information, visit
www.joepublic.co.za. You can also follow Joe Public on
Facebook,
X or on
Instagram.