According to the White Square International Festival, over 1 000 entries from more than 35 countries — including regular participants from Europe, CIS countries, China, MENA region, Asia, the United States and Latin America — take part in the festival annually.

Every year, the number of participants expands, and the entries demonstrate innovative solutions and ideas. Participation in the festival gives both large networks and local agencies the opportunity to be appreciated by world-class professionals, according to the festival.

In addition to recognition and awards, the works of the winners of the White Square Festival annually receive extensive PR support from numerous industrial media from around the world. Publications promote the best ideas of agencies and brands in the international community of creative industries, says the festival. 

Entries are accepted until Friday, 3 May 2024 online on the official website in 243 nominations in eight contests:
  • Creative 
  • Branding
  • Marketing Services
  • Marketing Effectiveness
  • Digital
  • Media 
  • Craft, and 
  • Mass Media Contest

The main criteria for evaluating entries will be the creativity of the idea and its realisation, as well as the effectiveness in the respective nominations. Projects submitted in the social nominations will also be evaluated for their significance for society, changing the environment and the world for the better, according to the festival. 

The White Square Festival 2024 jury will be represented by the brightest creative and communication personalities from all over the world, who have won numerous awards and have experience judging prestigious international festivals of creativity and efficiency. 

White Square Festival jury members annually note the high level of entries and the importance of participation in festivals, as they not only promote creativity as an industry but also inspire and motivate creatives to produce better and better projects, the festival adds.

The White Square Festival says it promotes creativity and highly values ideas and people in the industry. The festival shares the principles of socially responsible marketing, and peacefulness and defends universal human values.

For more information, visit www.adfest.by. You can also follow White Square on Facebook or on Instagram