Starting out in any industry can be super daunting, especially when it comes to the jargon that the pros use.
In marketing, there are a few terms that are part of their everyday lingo.
Don't fret because Saads Abrahams from media update has got you covered on all the marketing terms you should know!
User-generated content (UGC)
This is brand-specific content that customers organically create on their social platforms.
Owned media
This refers to all media platforms that are owned, managed and controlled by the brand.
Marketing funnel
This is a breakdown of a customer's journey from learning about a brand to purchasing the product or service.
Search engine optimisation (SEO)
SEO is the key to generating traffic to your website and improving your search engine visibility.
Key performance indicator (KPI)
It refers to a measurable value that is used to indicate the progress of reaching a marketing goal.
Earned media
Any promotional coverage received by the media or people outside of your brand is known as earned media.
Customer or buyer persona
Personas are fictional representations of your target audience that offer insights into possible customer decisions.
What marketing jargon did we miss? Let us know in the comments section below.