The main areas of expertise at the location in the heart of the city are the production of campaign adaptations and formats, performance marketing and social media. 

With the new office, the agency says it intends to adapt its cost structure to current market developments and customer expectations.

According to the agency, it is well known that personnel costs at the foot of Table Mountain are significantly lower than in major European cities. FRASER, therefore, also wants to offer its services to other brands, service providers and agencies from Europe — and initial talks have already taken place. 

FRASER CEO Benjamin Baumann says, "With the new office in Cape Town, we are significantly increasing the cost efficiency of our services and gaining valuable access to the highly qualified local talent in the creative hub of South Africa. We have already had very good experiences with local freelancers in the past and have now also been able to attract some talent from established agencies in South Africa."

"In addition, Cape Town has an excellent FinTech scene, from which we as FRASER — and thus also our financial clients such as UBS and Commerzbank — benefit. The favourable time zone also ensures seamless cooperation with our locations in Europe," concludes Baumann. 

For more information, visit www.frasertheagency.com. You can also follow FRASER on Facebook, X or on Instagram.