Charlie Stewart, CEO of Rogerwilco, says that the agency would be responsible for paid search, digital display and paid social advertising and advising on digital CX for the entire MMH Group.

"This is an exciting new client for us. We've spent many years honing our data-driven and insights-led approach to marketing and advertising and winning this significant organisation's business is a rewarding endorsement of our expertise," adds Stewart.

Nontokozo Madonsela, group chief marketing officer of Momentum Metropolitan, says that selection was based on:

  • a proven track record
  • deep industry knowledge
  • transformation credentials, and
  • a shared passion for delivering impact.

"Madonsela spoke of elevating the organisation's brand presence and credibility, sparking impactful conversations and engaging target audiences on a deeper level. We live for this at Rogerwilco, and we're happy to take our place as a key driver in delivering on the Momentum Metropolitan commitment to innovation, creativity and customer engagement," Stewart says.

In addition to its media tech stack, Rogerwilco will build advanced dashboards for MMH, creating real-time views on lead quality and volume, according to the agency.

Stewart says, "Decisions that affect customer experiences will be based on the wealth of data we collect and analyse and the insights it provides. By collaborating closely with their call centres, we can manage lead generation based on capacity, which means we'll deliver positive customer experiences to enhance Momentum Metropolitan brands."

Stewart adds that the agency would also use insights from its in-house-designed comprehensive competitor analysis WOLF tool to enhance paid and organic search tactics targeting — and that "this ensures that the group can engage diverse audiences, an important objective."

Stewart concludes that Rogerwilco was looking forward to collaborating with the other newly appointed agencies where it could amplify collective impact.

For more information, visit www.rogerwilco.co.za. You can also follow Rogerwilco on Facebook, LinkedIn or on X.

*Image courtesy of contributor