Spearheaded by general manager Lesego Thomas, the agency adds a new dimension to Provantage's portfolio with a unique focus on creative campaigns and digital content creation across its Out-of-Home media offering.

The agency offers a full suite of solutions from strategy to creative development and campaign execution and roll-out.

As a creative partner to the Provantage group and its clients, Ant Lion says that it offers unique strategic and creative expertise, combined with Provantage's extensive media network and audience measurement metrics, to create bespoke digital communication campaigns that effectively reach their audiences.

The agency adds that it will also support Provantage Sport and School Media with end-to-end content generation and social media amplification services. Ant Lion will additionally set a new standard in developing and adapting client creative for Digital Out-of-Home media channels, dramatically enhancing campaign effectiveness and impact.

Thomas is a seasoned brand and commercial strategist known for his work with top-tier African brands, including:

  • Absa
  • SuperSport
  • Mzansi Magic, and
  • MTN.

Thomas joins from T+W where he led a range of sports and entertainment campaigns, according to the agency.

"Ant Lion represents a new frontier for Provantage and T+W with a dynamic new service offering to clients," says Thomas. "The agency will set a new storytelling standard and deliver creative campaigns that resonate with audiences, and grow brands and businesses."

Mzi Deliwe, deputy CEO of Provantage, says, "To connect with consumers meaningfully, we harness an interconnected ecosystem of specialised content creators that complement the Provantage Out-of-Home and digital offerings. Ant Lion delivers a golden thread: specialist brand narratives powered by Provantage's expansive media network."

Deliwe concludes, "This addition to Provantage's impactful full-service offering provides compelling new opportunities to create engaging advertising solutions. We look forward to creating magic with this team of innovators and delivering inspiring campaigns that escalate brands' dominance."

For more information, visit www.provantage.co.za.

*Image courtesy of contributor