The South American Football Confederation (CONMEBOL), which is recognised as one of the most important and respected confederations in global football, has once again entrusted Findasense as the strategic and creative agency for the development of all institutional campaigns of the confederation. Findasense is a 360-degree creative agency specialising in brand experience.
The agency will also tend to those of the CONMEBOL Libertadores for the next three years.
Findasense, which has been working alongside CONMEBOL in comprehensive communication for the Copa América USA 2024™, will now begin working on communication for the CONMEBOL Libertadores — 'The Eternal Glory' — one of the most important football tournaments globally, entrusted with the strategy and creativity of all its campaigns in traditional media as well as their implementation across all digital channels.
Additionally, the agency will be responsible for the comprehensive development of campaigns for the confederation's institutional communication, including strategy and campaign development to manage and maintain its image, reputation and relationships with its various stakeholders.
For this purpose, Findasense says it has established a hub composed of an interdisciplinary team covering:
- project management
- intelligence
- planning, and
- creativity.
Through this, the agency will ensure all necessary strategic and creative capabilities for the campaigns. This team will be prepared to develop real-time content, adapt to trends and respond swiftly to situations requiring an immediate response, such as crisis management, according to Findasense.
"It is a great honor and at the same time a huge challenge to work for one of the most desired brands in the region, and we celebrate CONMEBOL's renewal of trust in Findasense," says Esteban Pineda, CEO of Findasense Americas.
"Our mission will be to continue collaborating in consolidating the brand's leadership through emotions and authenticity, offering exciting content and breaking paradigms to further accelerate its positioning in the market," adds Pineda.
"We are committed to creating innovative campaigns, tailored to each platform and strategically connecting with audiences, both in digital and traditional channels, to further strengthen this great brand," Pineda concludes.
For more information, visit www.es.findasense.com. You can also follow Findasesne on Facebook, LinkedIn, X or Instagram.
*Image courtesy of contributor