Advertising spend is still following the digital trend. TV, audio and Out-of-Home aren't the only media channels being digitalised — brand management is as well, says DMEXCO.

"Digital marketing has truly found its way into the marketing departments and activities of all brands. Digital marketing has reached the boardroom — and so has DMEXCO, says Verena Gründel, DMEXCO's brand and communications director and host.

Gründel adds, "And thats why we're dedicating a whole day to this target group on the Center Stage for the very first time. I'm positive that the CMO Summit will be one of DMEXCO's programme highlights."

Dirk Freytag, president of the German Association for the Digital Economy (BVDW), concludes, "DMEXCO is Europe's flagship event by and for the digital economy. The CMO Summit underscores this status. Marketing decision-makers come together at DMEXCO to learn from each other and shape the future."
 
The first top speakers to be confirmed at the new DMEXCO CMO summit on Wednesday, 19 September are:

  • Jennifer Treiber-Ruckenbrod (CMO, BMW Group Germany AG)
  • Kerstin Köder (Regional CMO, Central and Eastern Europe, SAP SE)
  • Rik Strubel (CMO, Westwing)
  • Nadine Bartenschlager and Catherine Niebuhr (CMOs as part of a job share, NIVEA Germany / Switzerland), and 
  • Frank Köhler (CMO, Enpal).

According to DMEXCO, the CMO Summit's international media partner will be the renowned United States industry magazine DIGIDAY. Its editor-in-chief James Cooper will be one of the summit's hosts.

Top voices from leading agencies, TV, adtech, OOH and DOOH 

The rest of the programme will feature high-profile speakers, including:

  • Bert Habets (Group CEO, ProSiebenSat.1 Media SE)
  • Steve Rotter (CMO, DeepL)
  • Rebecca Bezzina (CEO, EMEA, R/GA)
  • Dora Osinde (CCO, Ogilvy Germany)
  • Jan König (co-founder, ODALINE), and
  • TikTok expert Max Klockenhoff (managing director, gen-up). 

Adam Singolda (founder and CEO, Taboola) and Sebastian Hamann (co-CEO, shopware AG) will be sharing fresh adtech perspectives and e-commerce solutions, while Sylvain Le Borgne (CDO, JCDecaux) and others will be discussing what trends and developments are set to shape out-of-home advertising, DEMXCO says. 
 
Exhibitors:

A wide range of well-known brands have already registered to exhibit — including:

  • Amazon
  • Criteo
  • Deutsche Post DHL
  • Emarsys
  • FreeWheel
  • Media Impact
  • mobile.de
  • Pimcore
  • Scala
  • Taboola, and
  • Visoon. 

What's more, Screenforce will be an official DMEXCO partner for the first time in 2024, and will have its own programme and expo area on the Future TV stage.

Tickets:

The regular ticket price for two days is 219 euros, 29 euros for students and trainees and 59 euros for young leaders aged 26 years or under.

For more information, visit www.dmexco.com. You can also follow DMEXCO on Facebook, LinkedIn, X or Instagram. 

*Image courtesy of Facebook