Brand ambassadors are a brilliant addition to any marketing strategy. Working with them is a tactic suitable for brands of any size, background and location. This infographic sums up the main benefits of using brand ambassadors to market.
The American Marketing Association defines marketing as the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.
Brands need to use all of the resources available to them to communicate their message to a wide audience.
media update's Joreke Kleynhans outlines the contribution that brand ambassadors make to a winning marketing strategy.
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*Image courtesy of Canva
**Sources used include American Marketing Association, Medium