Years ago, it was relatively uncommon for corporate brands to use social media to reach their audiences. Gradually, it became conventional, but many brands still don't use all of the tools at their disposal. This article might convince you that WhatsApp is the tool your marketing strategy is missing.
WhatsApp channels are a way for brands to communicate with their audiences directly.
They may seem similar to normal chats, but a channel is a one-way broadcast to users who choose to follow a brand's channel.
Most commonly, WhatsApp channels are used for sharing news, links, special offers and exclusive content through:
- images
- audio
- text
- video, and
- polls.
These tools can be very helpful to brands; media update's Joreke Kleynhans explains how right here.
Driving Sales Through Direct Communication
Using WhatsApp channels to promote products can help stimulate sales and increase revenue.
When a user already follows your channel, it's a sign that they are already in the middle of the marketing funnel. In other words, they are already interested in your brand.
When users indicate interest, you no longer need to spend resources on finding target consumers or educating them about your brand. You can now focus on the sales process and work towards conversions.
Building Brand Loyalty Through Exclusivity
Channels make it easy to provide your audience with exclusive content, benefits and offers.
When consumers receive exclusive benefits, they automatically have a more positive experience with your brand. It fosters a personal relationship and makes them feel appreciated.
This form of validation encourages people to return to your brand in search of those positive experiences regularly — in other words, fostering customer loyalty.
Expanding Reach Through Global Accessibility
Many brands, especially those that sell intangible content, can benefit from having a global audience rather than a local one.
If a brand wanted to reach people directly in the past, it had many more obstacles to overcome compared to today.
So, what are you waiting for? You no longer need to deliver pamphlets in the post by snail mail; you simply need to create that WhatsApp channel.
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*Image courtesy of Canva and Unsplash