This comes at a time when, according to WOO's latest Global Expenditure Survey, Europe has overtaken North America in terms of size of market by revenue.

This reflected its position as the test bed for many of the most exciting developments and innovations in the industry, especially in rapidly-growing digital Out of Home (DOOH), adds WOO. 

This too is reflected in the increasingly dynamic Italian OOH market, making Milan the perfect venue for this Europe Forum, the organisation says.

WOO's first regional forum was online from London in 2021. Since then, the organisation has held in-person forums in:

  • South Africa
  • Bali
  • Dubai, and
  • Malaysia.

It also held annual congresses in Toronto, Lisbon and Hong Kong, according to the organisation. 

WOO president Tom Goddard says, "It's easy to take for granted the huge contribution Europe has made and is making to the strong growth of OOH in the global market as we also focus on Asia and regions further afield."

"The outlook for OOH in Europe is buoyant despite the various geopolitical issues and overtaking North America by value is a major achievement and step forward for the global industry as we clear the 5% of global ADEX hurdle and head towards an even brighter future. Milan will be an unmissable celebration of an industry in fine form," concludes Goddard. 

For more information, visit www.worldooh.org or contact richard@worldooh.org.

*Image courtesy of contributor