In today's digital landscape, consumer trust is paramount, and customer reviews have become a critical driver of e-commerce and brand growth, says Rogerwilco.

The 2024 South African Customer Experience Report highlights that 66% of consumers now trust reviews on company websites, up from 54% in 2021. This trend underscores the increasing importance of leveraging customer feedback to fuel business success.

Charlie Stewart, CEO of Rogerwilco, has underscored the vital role of reviews in the current commercial landscape.

"In the e-commerce world, reviews are more than just feedback; they are a powerful force in shaping brand identity and building consumer trust," adds Stewart. 

According to Rogerwilco, the webinar will not only emphasise the importance of customer reviews but also provide broader insights from the 2024 South African Customer Experience (CX) Report.

Marketers, strategists and brand managers are invited to join a distinguished panel of experts to gain valuable insights into current digital CX trends and consumer expectations.

The session — moderated by Mongezi Mtati, senior brand strategist at Rogerwilco — will feature:

  • Julia Ahlfeldt, customer experience strategist and co-author of the SA CX Report
  • Amanda Reekie, founder of Ovatoyou Market Research Agency and co-author of the SA CX Report, and
  • Shekara Hellmann Singh, experienced brand and digital marketer. 

According to Rogerwilco, key topics include the following:

  • 'Trends and Data from the 2024 CX Report: Key insights reshaping the online shopping experience'
  • 'The Rise of the Super Shopper: How to adapt to new consumer behaviours'
  • 'Consumer Trust and Online Feedback: Leveraging reviews to build trust and drive sales', and
  • 'Effective Strategies: Practical approaches to using reviews for enhancing customer satisfaction and growing your business'. 

Rogerwilco concludes that individuals can join the session at no cost to refine their approach to digital engagement and customer trust.

For more information, visit www.rogerwilco.co.za. You can also follow Rogerwilco on Facebook, LinkedIn, or on X. 

*Image courtesy of contributor