The Loeries says that each year, the creative community from Africa and the Middle East converges in Cape Town to celebrate the region's most exceptional creative work.

The Loeries Awards are the pinnacle of recognition for innovative brand communications, showcasing the rich diversity of creative talent in the region, adds the Loeries.

"The 46th Loeries Creative Week in October aims to be a celebration of the resilience and determination of our brand communications community. The 2024 theme, 'This is tough, so are you', reflects the challenges we've faced and the strength we've shown in overcoming them. Our Loeries Creative Week line-up celebrates the grit and innovation that define our industry," says Loeries CEO Preetesh Sewraj.

The Loeries Creative Week is a year-round effort that culminates in a spectacular celebration of creativity.

The Judging

The 2024 judging process, which takes place from Monday, 7 October to Wednesday, 9 October at the Cape Town City Hall, is a testament to the hard work and dedication that goes into making this event a success, the event says.

The judging process involves 189 judges,17 panels and 12 countries across Africa and the Middle East, along with five Jury Presidents from outside the region. The Jury Presidents come from countries as diverse as the United Kingdom, Germany and India, the awards say.

One new category has been introduced, the B2B Creativity category, to celebrate business-to-business work, and the Media Innovation category has been expanded into 11 new subcategories and four craft categories. These changes reflect the Loeries's commitment to innovating along with the industry to celebrate work in all spheres of brand communications.

The 2024 esteemed International Jury Presidents are:

  • Frank Hahn, Chief Creative Officer at BBDO Group Germany
  • Jack Renwick, Strategic and Creative Director at Jack Renwick Studio
  • Laura Jordan Bambach, Founder and Chief Creative Officer at Uncharted
  • Dennis May, Chief Creative Officer at Publicis Groupe DACH, and
  • Ajay Gahlaut, Independent Creative.  

These industry leaders will guide the judging process, ensuring that only the most exceptional work is recognised, the awards say.

Creative Week Activities

The 2024 Loeries schedule is packed with exciting events. From Wednesday, 9 October to Friday, 11 October, the Homecoming Centre will host the Loeries Expo and the Student Expo. Industry leaders will share their expertise in insightful masterclasses, offering diverse perspectives on pressing industry issues through engaging dialogue, according to the event. 

Additionally, the Loeries High School Programme will provide a valuable platform for high school scholars to discover the vast opportunities available in the creative world, inspiring and nurturing the next generation of talent.

The much anticipated Loeries International Seminar of Creativity will feature 12 international speakers. The highlight of the week will be the two awards ceremonies held at City Hall, celebrating the region's best creative work. The week wraps up with an unforgettable afterparty at Cabo Beach Club, following the final awards night, add the awards.

Overall, Loeries Creative Week 2024 promises to be a creatively fulfilling experience, offering diverse networking opportunities for creatives across the region, the Loeries says.

Kabelo Moshapalo, newly appointed Chairperson of the Loeries Board, says, "The Loerie Awards are a highlight of the creative industry's calendar, and we're eager to recognise and reward the outstanding work being produced in Africa and the Middle East. These awards add immense value to creatives and brands, providing a platform for inspiration, networking and growth." 

The Partners

The Loeries is proud to announce its partners for 2024. Some valued partners include:

  • City of Cape Town
  • SABC
  • SAB
  • Unilever
  • Primedia
  • TikTok for Business
  • Diageo
  • Gearhouse
  • UniWorld Group, and
  • Rockefeller Hotel. 

New partners welcomed in 2024 are:

  • Unilever, in support of diverse, equitable and inclusive creativity
  • Big Kahuna Films, sponsoring the Judges Wrap Party
  • Diageo, Official Spirits Partner for the Loeries Afterparty
  • Investec, supporting the High School Programme, and
  • Publicis Groupe Africa partnering on the Student Expo.

These partnerships demonstrate industry commitment to celebrating creative excellence and fostering a vibrant community of innovators and industry leaders, the awards conclude.

For more information, visit www.loeries.com. You can also follow the Loeries on Facebook, LinkedIn, X, or on Instagram. 

*Image courtesy of contributor