Eighty-six percent of those polled as part of NIVEA's global study on social isolation feel isolation and loneliness have become increasingly problematic. One in four (25%) have always or often felt isolated during the past 12 months, and one in five (20%) do not have a single close friend.

The impacts of this ongoing isolation are potentially devastating. Loneliness and social isolation have been associated with a 29% increased risk of heart disease and a 32% increased risk of stroke, due in part to increased levels of cortisol and other stress hormones that can damage our health over time.

NIVEA says that it is addressing this critical issue head-on through NIVEA CONNECT — an initiative that works to educate and support communities, organisations and individuals across the world to reduce the stigma surrounding social isolation and encourage meaningful human connection through three core steps:

  1. NIVEA will set up local NIVEA CONNECT projects with partners in 40 countries by 2026
  2. NIVEA will utilise its voice and global presence to communicate and engage with communities on the issue, and
  3. NIVEA is collaborating with a global community of scientists, experts and organisations also fighting against social isolation.

Grita Loebsack, NIVEA Global President, says, "Right now, somebody you care about is feeling lonely. When we truly grasp the profound impact of social isolation and loneliness, it compels us to act — not just out of compassion, but from the understanding that our well-being is deeply connected to others. By fostering connection and inclusivity, we can spark a ripple of positive change, ensuring that no one faces the silent pain of loneliness alone."

Loebsack adds, "NIVEA CONNECT is designed to empower human connections, educate people on how to take action and inspire environments where people can ask for support without fear. Addressing the rise of social isolation requires a concerted global effort to dismantle the stigma and encourage open conversations about loneliness. Together, we can challenge the stigma, promote greater awareness and implement effective solutions to combat social isolation."

By fighting social isolation and fostering social connection, NIVEA says that it will create bridges of belonging and trust. In doing so, the brand joins its parent company, Beiersdorf, in its commitment to champion a more inclusive society, which is anchored in the company's CARE BEYOND SKIN Sustainability Agenda.

As a part of NIVEA's focus on a more inclusive society, NIVEA South Africa says that it marks its ninth year in partnership with non-profit organisation Thanda, whose mission is to provide a holistic response to the critical needs of children in rural Mtwalume, KwaZulu-Natal. 

According to the brand, Thanda's unique three-layered approach: 

  1. starts at an Individual level through the empowerment of community members from birth to elderly
  2. expands at a household level by strengthening relationships between primary caregiver and child whilst establishing robust home learning environments, and 
  3. continues at a neighbourhood level by supporting local collaboration and building food security networks.

This interconnected approach enriches each household through participation in multiple initiatives, promoting more effective and sustainable change. Thanda's vision is deeply rooted in African culture, emphasising humanity and connection, says NIVEA.

Godwin Harrison, Managing Director of Beiersdorf, concludes, "Our partnership with Thanda is deeply meaningful. We are fully invested in the connectedness, health, wellness and future success of the children in Mtwalume, and we remain committed to supporting Thanda in making a lasting, positive impact on the community."

Individuals can view the NIVEA CONNECT social isolation research here. 

For more information, visit www.nivea.co.za. You can also follow NIVEA on Facebook or on Instagram. 

*Image courtesy of NIVEA CONNECT