Dearden, Founder and CEO of Alight Media and a former President of FEPE International, will address 'Retail Media: Reality & Myth'.

Retail media is a fashionable hot topic — but what does it mean? asks Dearden. 

Dearden further asks: Is it, on the one hand, just an ad on Amazon or, on the other, a poster in a mall? What is the role of data? Where do the ad budgets come from?

This high-growth, fast-moving sector is still being created so join this session to get the inside track opinion from an industry expert who is helping to pioneer retail media developments, says WOO.

WOO CMO Richard Saturley says, "Retail Media is potentially a huge opportunity for Out-of-Home, the same kind of symbiotic relationship outdoor once had with mainstream TV but, as ever, there are challenges and possible pitfalls. There could be no better guide than Matthew to a key aspect of OOH's present and future."

WOO concludes that Ströer Co-CEO Christian Schmalzl and WOO favourite Dino Burbidge have already been announced as speakers and WOO will be revealing more speakers in the coming weeks.

For further information, visit www.worldooh.org or contact Richard Saturley at richard@worldooh.org. 

*Image courtesy of contributor