Authors Louise Burgers and Tendai Mbumbwa, respected thought leaders and academics from Red & Yellow Creative School of Business, expertly identify the common threads running through the various presentations and outline the main takeouts and teachings under five user-friendly themed categories, says the IMC.
According to the Nedbank IMC, these include the importance of embracing AI (and generative AI) in all its opportunities and complexities, across all marketing functions. At the same time, although AI may be redefining our world we can't forget the unique "human" in all of us — hence a call for both authenticity and humanised growth as indispensable to business development and customer loyalty.
The IMC concludes that the White Paper also highlights the need for marketers to dream big, be inspirational, take risks and embrace the chaos in creativity. And in a world in need of positive social impact, recognising marketing's storytelling and influence can be integral to driving social change.
The Nedbank IMC 2024 Conference White Paper is freely accessible on the conference's website.
For more information, visit www.imcconference.com. You can also follow the Nedbank IMC on Facebook, LinkedIn, X, or on Instagram.
*Image courtesy of contributor