Gugu Mthembu, Chief Marketing Officer at Telkom, says, "We are incredibly proud of the impact that the 'Stand Tall' campaign has made in inspiring South African youth. This recognition at these prestigious awards is a testament to the power of storytelling and sports to uplift and motivate the next generation. We hope that the legacy of this campaign will continue to grow the sport and encourage more young people to follow their dreams."

According to the duo, the campaign featured a range of activations, from netball clinics to inspiring digital content, all aimed at increasing youth participation and showcasing the incredible potential of South African talent.

The campaign focussed on using netball as a catalyst to encourage young South Africans to embrace their individuality and rise above life's challenges.

It was awarded the following: 
 
2024 PRISM Awards

  • Gold for Sport 
  • Gold for Visual Communications, and
  • Silver for Technology.

2024 New Gen Awards

  • Gold for Best Revenue Generating Marketing Campaign or Event
  • Gold for Best Online PR Campaign
  • Gold for Best Influencer Marketing Campaign
  • Gold for Best Influencer Marketing Campaign by an Agency
  • Silver for Best Integrated Marketing Campaign, and
  • Bronze for Best Integrated Marketing Campaign by an Agency.

According to the duo, the campaign was led by netball icons such as Bongi Msomi, Izette Griesel, Khanyisa Chawane and Tshina Mdau, and it brought powerful storytelling to the forefront, using personal experiences to inspire youth participation and growth in the sport. 

By encouraging young people to "stand tall" despite challenges, 'Stand Tall' delivered a message of empowerment and resilience, aligning with the upcoming first-ever African-hosted Netball World Cup in Cape Town, the duo adds.

The duo concludes that with South Africa hosting Netball World Cup for the first time in its 60-year history, 'Stand Tall' celebrates not just the sport but the young people of South Africa who are the true heroes of tomorrow.

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*Image courtesy of contributor