Set in a South African household on a big game day, the commercial is a fun take on the daily hustle of parenthood. As the family gathers to enjoy the game, there's a familiar conundrum: The baby is restless and won't sleep. But this family has a clever solution, says the duo. 

Taking turns driving the baby around the block in their new Kia Seltos, they manage to soothe the baby while ensuring they don't miss a second of the action. The ad beautifully captures the teamwork, adaptability and determination that so many South African families embody, using the Seltos to elevate an everyday task, says Kia and OFYT. 

The duo says that the campaign embodies Kia's 'Movement That Inspires' ethos, resonating with families who are constantly juggling life's demands but who also refuse to compromise on enjoying the journey. These families embrace the little things that make life meaningful, are confident in their path and are unafraid to take their place in the world. As the commercial playfully asserts, no journey is insignificant when you really own it — even if it's just around the block … a hundred times.

OFYT and Kia conclude by inviting people to experience 'Baby Relay' and be inspired by the spirit of South African families who never shy away from owning their journey. 

For more information, visit www.ofyt.co.za. You can also follow OFYT on Instagram. 

*Image courtesy of contributor